Ford is playing a familiar tune with the new Fiesta. It goes like this: Take a hot product from the European portfolio, adapt the car to U.S. regulations, and spread the development cost over another continent. It sounds simple, but the Focus and the Contour—Ford’s previous attempts at a “world car”—showed the complications associated with that orchestration. The Contour’s size (and especially its back seat) was too small for American tastes, and the Focus, while a sales success, was plagued by recalls in the switch to North American production.
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